How to Get More Reviews on a Wix Store

Short answer: ask every customer after their order arrives, but only the ones who agreed to receive email from you. Make it a single step, let them add a photo, and import the reviews you already have so the page does not start empty. Most shoppers will not review unless you ask.

An empty product page and a page with eight honest reviews convert very differently. Here is how to fill the page on a Wix store without bending any rules.

Why do most Wix store customers never leave a review?

Most customers are not unhappy. They simply have nothing prompting them. The order arrives, they get on with their day, and writing a review is the kind of job that never gets done unless someone asks at the right moment.

So the job is to ask once, clearly, at a sensible time, and to make the answer take under a minute.

When is the best time to ask?

After the product has reached them, not after they paid. Someone who is still waiting for a parcel has nothing to say about it yet. Ask when they have had a chance to use what they bought.

An email is the most reliable channel on a Wix store because you already hold the address from the order. One reminder is reasonable. Three is nagging.

Can you email every customer who ordered?

No, and this is the part to get right. You can only send review requests to customers who agreed to receive email from you. An order alone is not the same as an agreement to be emailed.

Kudo handles this on Wix: it sends review requests after Wix orders, only to customers who are subscribed to email, and it checks that consent with Wix. Customers who are not subscribed are not asked. You get fewer requests sent, and every one of them is a request you are allowed to send.

Review requests, both by hand and after every order, are part of the Pro plan. Plans on Wix are billed by Wix, with a 14-day free trial. More detail is in the help article on requesting reviews by email.

How do you make a review easy to leave?

Every extra step costs you reviews. A few things help:

Should you offer a reward or only ask happy customers?

Do not filter. Asking only the customers you expect to be happy, or hiding the form from the rest, makes your reviews less believable and is the kind of thing review platforms and regulators object to.

Kudo does not do review gating. If a reviewer gives a low rating, they are offered a way to contact you after their review is saved, not before. A reward, if you offer one, never depends on the rating.

A one-star review that you answer politely often does your page more good than a perfect score nobody believes.

How do you start with reviews you already have?

A page with no reviews is the hardest to grow, so do not start from zero if you do not have to.

The help article on importing from another platform lists the formats.

Do you need to answer reviews?

Yes, and it is cheap. A short reply to a review shows the next shopper that a person reads these. With Kudo on Wix, Aria, Wix's AI assistant, can help from inside your Wix dashboard. You can ask it how many reviews are waiting, publish a waiting review or reply to one.

What does the whole routine look like?

  1. Install a reviews app and confirm reviews show on live product pages. If you need help with that, read how to add product reviews to a Wix store.
  2. Import the reviews you already have.
  3. Turn on review requests after orders, to customers who are subscribed to email.
  4. Make photos easy to add.
  5. Reply to what comes in.

The Kudo for Wix page shows the same flow in pictures.

Frequently Asked Questions

How many reviews does a Wix store need?
There is no magic number. A handful of real, specific reviews on each best-selling product already helps, and a page with none helps nobody. Start with your top products.

Can I send a review request to every Wix customer?
Only to those who agreed to receive email from you. Kudo checks email consent with Wix and does not ask customers who are not subscribed.

Is it okay to offer a discount for a review?
Be careful. A reward should never depend on the rating, and it should be disclosed. Kudo's rewards never depend on the rating.

Can I import reviews from another reviews app into a Wix store?
Yes. Kudo imports Wix Reviews in one go and reads exports from Judge.me, Loox, Yotpo, Okendo, Stamped and others. Google review import is part of Pro.

Do photo reviews help?
They give shoppers proof that the product looks like the picture. Photo reviews are part of Pro, and video reviews are part of AI Pro.

What happens when someone leaves a bad review?
Reply politely and fix what you can. With Kudo, a reviewer who leaves a low rating is offered a way to contact you after their review is saved, never before.