How to Add Product Reviews to a Wix Store

Short answer: install a reviews app from the Wix App Market, publish your site, then open a product page on the live site and check that the reviews and the stars under the product title are there. You can use Wix's own Wix Reviews app or a third-party app such as Kudo. What separates them is where the reviews appear, whether you can bring old reviews in, and how you collect new ones.

A product page with no reviews asks the shopper to take your word for it. This post covers what product reviews mean on Wix Stores, the options you have, and the steps to get them on the page.

What counts as a product review on Wix Stores?

A product review belongs to one product and shows on that product's page. Two things make it useful. The stars sit near the product title, where the shopper is already looking, and the written reviews sit lower on the page, where someone who is still undecided will read them.

A "testimonials" widget that shows the same reviews for the whole shop is a different thing. It is fine for a home page. It cannot tell a shopper whether this particular mug is worth buying.

What are your options for reviews on Wix?

You have three realistic routes.

Wix's own reviews app. Wix Reviews is built by Wix and lives in the Wix App Market. Staying inside Wix's own tooling is the simplest route if all you need is a place for reviews to appear.

A third-party reviews app from the App Market. Apps such as Kudo add more on top: importing reviews you already have, asking customers after an order, photo reviews, and stars on product cards. You pay for the plan, so check what the plan includes before you install.

A hand-built form. A Wix form saves answers to your own dashboard, where nobody outside your business reads them. You would still need to copy each answer onto the product page by hand, which stops being practical after a handful of reviews.

How do you add reviews to a Wix store step by step?

The steps are nearly the same for any reviews app.

  1. In your Wix dashboard, open the App Market and search for the reviews app you want.
  2. Add it to your site and accept the permissions it asks for.
  3. Follow the app's setup, which usually means choosing where reviews appear.
  4. Publish your site. Changes made in the editor are not visible to shoppers until you publish.
  5. Open a product page on your live site, not in the editor preview, and look for the stars and the reviews.

Step 5 is the one people skip. A reviews app can be installed and still draw nothing on a product page, and the editor preview will not always tell you.

How does Kudo place reviews on Wix?

Kudo is listed in the Wix App Market as "Kudo: Reviews & Bio Page". It works on sites built in the Wix Editor, Wix Studio and Wix Harmony. It does not work on Wix Headless sites.

The part that matters for a store owner is that it places itself. Once installed, reviews appear under every product and stars appear under the product title, without you dragging an element onto the page. Where Wix has no spot for a plugin, Kudo's own script puts the reviews there.

Kudo then opens your live site itself. The "Is it working?" check shows whether shoppers can actually see the reviews, and it rechecks on its own. If a copy of the reviews ends up hidden behind your footer, Kudo hides that copy automatically.

Each part has its own switch: reviews under products, stars under titles and a floating badge. Stars on product cards, a side tab, a review popup and a sticky bar are separate switches, and they are part of Pro.

Kudo's plans are billed by Wix, from Wix's plans page. Pro is $4.99 a month and AI Pro is $9.99 a month, with a 14-day free trial. There is no Free plan on Wix. The Kudo on Wix help article walks through the install, and the Kudo for Wix page shows what it looks like.

Can you move your existing Wix Reviews across?

Yes. Kudo imports your Wix Reviews in one go, so reviews you have already collected do not start over. If your old reviews come from somewhere else, Kudo also reads exports from tools such as Judge.me, Loox, Yotpo, Okendo and Stamped. The import help article covers the file formats.

Will the stars show up in Google?

Maybe, and nobody can promise it. Google decides whether to show stars next to a product in search results, and it only does so when the page marks up its reviews correctly.

Kudo writes Product structured data on product pages, but only when your theme does not already rate the product, so the page does not make the claim twice. It describes only what the page actually shows. If you want the background on when Google shows stars, this post on review schema explains it.

What should you check after installing?

If you have not got many reviews yet, your next step is collecting them. How to get more reviews on a Wix store covers it.

Frequently Asked Questions

Does Wix have a built-in product review feature?
Wix offers its own reviews app, called Wix Reviews, through the Wix App Market. You can also use a third-party app. Check what each one includes before you choose.

Where do reviews show on a Wix product page?
They usually show under the product details, with the star rating near the product title. With Kudo, both are placed for you after install and each has its own switch.

Does Kudo work on Wix Studio and Wix Harmony?
Yes. Kudo works on Wix Editor, Wix Studio and Wix Harmony sites. It does not work on Wix Headless sites.

Can I bring my Wix Reviews into Kudo?
Yes. Kudo imports Wix Reviews in one go, so you keep the reviews you already collected.

Do I need to know code to add reviews to Wix?
No. You add the app from the App Market and publish your site. With Kudo you do not drag an element onto the page either, because it places itself.

Will product reviews put stars in my Google results?
They can help, but Google makes that call. Kudo adds Product structured data when your theme does not already rate the product, and Google decides whether to show the stars.