The proof that wins the instruction
Sellers interview three agents who all claim the same things. The one with recent reviews from the same streets usually wins before the meeting starts.
- Your reviews with the neighbourhood named in them
- A link for your email signature and every valuation follow-up
- Reviews that follow you if you change agency
- Past sale photos alongside the words
Send it after the valuation, not before
"Thanks for showing me around — here is what a few of your neighbours said about working with me" arrives exactly while they are comparing three agents. That is the moment the page earns its keep.
Ask buyers too, not just sellers
Buyers you helped review happily, and their reviews are read by the sellers looking at your profile. Twice the volume, same audience.
The most valuable sentence an agent can have
"She told us the truth about the price instead of flattering us to win the listing." Every seller has been over-quoted by someone, and that review answers it.
Frequently Asked Questions
My agency owns the Google profile. Is this still useful?
Yes — ask clients to mention your name, and keep your own page. If you move, the named reviews are the evidence you can point to.
When should I ask?
At completion, keys in hand, and send the link to their phone while you are still together.
Can I show it on a tablet in the meeting?
That is the intended use. It loads in a second and it is the only thing in the room the competing agents cannot claim.