How to Add a Link to Your TikTok Bio (and What to Link)

Short answer: To add a link to your TikTok bio, open the TikTok app, go to your profile, tap Edit profile, paste the address into the Website field and save. If there is no Website field, your account does not meet TikTok's requirements for a clickable link yet, and a web address typed into the bio text will not be clickable.

The steps take a minute. The part that trips most small businesses up is the missing field, and then which single link to put there once it appears.

How do you add a link to your TikTok bio?

TikTok's clickable bio link is a separate field on your profile, not something you type into the bio text. It is set from the mobile app.

1. Open your profile in the TikTok app

Tap Profile in the bottom bar. The link field is edited from the app, so do this on your phone rather than in a desktop browser.

2. Tap Edit profile

The Edit profile screen lists your name, username, bio and, on eligible accounts, a Website field. Depending on your app version the field may sit under a Links section.

3. Paste the full address and save

Paste the whole address, including https://, then save. Go back to your profile: the link now shows under your bio and opens when a visitor taps it.

Why is the Website field missing on TikTok?

TikTok only shows the Website field to accounts that meet its requirements, and those requirements have changed over time. The rule most guides describe today is either 1,000 followers on a personal account, or a business account that TikTok has verified.

The fastest way to check where your TikTok account stands is the Edit profile screen itself. If the Website field is there, you can add a link. If it is not, one of the two conditions is not met yet.

If you run a business, switch to a business account. In the TikTok app, open Settings and privacy, then Account, and look for the option to switch to a business account. TikTok may ask for details about your business before the link becomes available. Check the Edit profile screen again once that is done.

A web address in the bio text is not a link. You can type one, but TikTok shows it as plain text. Visitors would have to copy it or type it out by hand.

What can you do before your TikTok link works?

Until the Website field appears, a TikTok bio can still point people somewhere. Three things help:

Which link should you put in your TikTok bio?

TikTok gives you one website link, and a small business usually has more than one place to send people: a booking page, a WhatsApp chat, a shop, a menu, a Google listing. Picking one means the other visitors leave.

That is the problem link-in-bio pages solve. A link-in-bio page is a single web page that holds all your other links, so the one link TikTok allows can open all of them. We compare the main options in the best link in bio tools for small businesses.

Kudo is one of them, built for local businesses and small sellers: a page at getkudo.co/yourname with your links, your products with prices, and, if you want them, your Google reviews underneath. Every plan includes the page, unlimited links and product cards. You set it up once and use the same address on TikTok, Instagram and anywhere else that gives you a single link.

Whichever tool you choose, use the same page on every profile. Then you change a link in one place instead of four, and you can see in one place which buttons people tap. How to track clicks on your link in bio covers that part.

What should the page behind your TikTok link show first?

Put first whatever your TikTok videos ask people to do. If your videos end with "book now", the booking link goes at the top; if they show products, the products do. People arriving from a video have one thing in mind, and a page that makes them hunt for it loses them.

Keep the list short as well. Five clear buttons beat fifteen, and a link nobody taps last month can usually go.

Frequently Asked Questions

Can you add a clickable link to TikTok without 1,000 followers?
Most guides say yes, if TikTok has verified your business account; others say a business account needs 1,000 followers too. On a personal account, the Website field appears once you reach TikTok's follower threshold, which most guides put at 1,000. The Edit profile screen shows which applies to you.

Why is my TikTok bio link not clickable?
A web address typed into the bio text is shown as plain text. Only an address saved in the Website field on the Edit profile screen is clickable.

Can you put more than one website link in your TikTok bio?
TikTok gives you one website link. To send visitors to several places, link to a link-in-bio page that lists them all.

Can you add the TikTok link from a computer?
Most guides say the Website field is only offered in the TikTok mobile app, so add or change the link from your phone.