How to Track Clicks on Your Link in Bio
Short answer: To track clicks on your link in bio, start with Instagram's own insights, which count how many people tapped a link on your profile. To see which link they pressed, give each destination its own trackable link, or use a link-in-bio page that counts every button separately.
Most small businesses put a link in their bio and never find out whether anyone uses it. That matters, because the bio link is often the only way a stranger who found you on Instagram reaches your booking page, your shop or your WhatsApp.
Where can you see how many people tap your Instagram bio link?
Instagram shows link taps inside its insights, and insights are only available on a professional account. A professional account is a business or creator account; switching is free and keeps your posts and followers.
On a professional account, open your profile, open the professional dashboard and look at profile activity. Instagram counts the taps on the links in your profile there, next to things like taps on your contact buttons. Menu names move between app versions, so if you can't find it, search the app's help for "external link taps".
That number answers one question: did people leave your Instagram profile through a link? It does not tell you what they did after that, and it is not a count of customers. Treat it as the top of the funnel, not the result.
How do you see which link in your bio people pressed?
Instagram's count is one figure for your profile. If your bio holds a booking page, a menu and a WhatsApp link, you need a number per destination. There are three ways to get one.
1. Give each link its own short link
A link shortener such as Bitly turns a long address into a short one and counts the clicks on that short link. Make one short link per destination, put those in your bio, and each one reports its own clicks.
The catch is upkeep. Every new link means a new short link, and the counts live in a separate tool you have to remember to open.
2. Add UTM tags to links that go to your own website
A UTM tag is a label added to the end of a web address that tells analytics tools like Google Analytics where a visit came from. It looks like this:
yoursite.com/menu?utm_source=instagram&utm_medium=social&utm_campaign=bio
Visits through that link then show up in Google Analytics with Instagram as the source. The page itself ignores the tag, so nothing changes for the visitor.
UTM tags only work on a website where you can read the analytics. They do nothing for a WhatsApp link, a booking tool's page or a Google Maps address, because you can't see those sites' visitor reports.
3. Use a link-in-bio page that counts each button
A link-in-bio page puts all your links on one page behind a single address. Most of these tools count taps per button, so one page gives you the number for every destination, including the ones you can't add UTM tags to. Check which plan the per-button breakdown is on before you choose; it is often a paid feature.
For a fair comparison of the options, see our guide to the best link in bio tools for small businesses.
Which link-in-bio numbers should a small business actually watch?
Three numbers are enough for a local business, and all three are counts rather than guesses.
How many times the page was opened. This tells you whether your Instagram posts and stories are sending anyone to the link at all. If it's near zero, the fix is in your posts, not your page.
How many of them pressed something. Divide presses by opens. A page that many people open and almost nobody uses is showing them something that doesn't answer their question.
Which button gets pressed, and which gets ignored. Move the most-pressed link to the top. A link nobody presses for a month is clutter; remove it or rename it so people can tell what it does.
Be careful with "visitors". A count of page opens is not a count of people: one person who opens your page three times is three opens. A tool that turns opens into a visitor figure without tracking individuals is estimating, not measuring.
Can you see who clicked your link in bio?
No, and for most businesses that is the right answer. Instagram's insights show counts, not names, and link-in-bio tools generally report totals per link rather than identities.
If you want to know who a customer is, ask them to do something that identifies them on purpose: send a WhatsApp message, book an appointment or fill in a form. Those tell you who, because the customer chose to tell you.
How does a Kudo page count clicks?
A Kudo page is a single public page with a business's links, products and reviews on it, at one address you can put in your Instagram bio.
The page counts how many times it was opened and how many times each link and product card was pressed. The counts are daily totals with no visitor identity on them: no name, no IP address, nothing that points back to a person.
On the Free plan, the weekly summary email tells you how many times your page was opened and how many taps your buttons got, in most weeks where something happened. On Pro ($7.99/month), the dashboard shows which link or product was pressed over the last 7 or 30 days, how many presses there were for every page open, and how many page opens reached your reviews.
Frequently Asked Questions
Does Instagram show link clicks on a personal account?
No. Insights, including link taps, are only on professional accounts. Switching to a business or creator account is free and keeps your posts and followers.
Why does Instagram show a different number from my link-in-bio tool?
The two count different moments. Instagram counts a tap on the link in your profile; the link-in-bio tool counts a page that actually loaded. Someone who taps and closes the app before the page opens is counted by the first and not the second.
Do UTM tags slow down my link or change the page?
No. A UTM tag is a label at the end of the address. The page loads the same, and only your analytics tool reads the label.
How often should I check my link-in-bio clicks?
Once a week is enough for most small businesses, plus a day or two after a post or story that pushes people to your link. Checking daily mostly shows noise.
Can I track clicks without paying for a tool?
Yes. Instagram's insights are free on a professional account, Google Analytics is free for your own website, and many shorteners and link-in-bio tools count clicks on their free plans, though a per-link breakdown is often paid.