Booked once, chosen on other couples
A wedding supplier is hired six to eighteen months ahead, by somebody who has never done this before and cannot try you first. What they can do is read what the last thirty couples said.
- Every review in one place, whatever platform it came from
- Photos beside the words, which is how this decision is made
- One link for a quote email, a directory profile and a bio
- A page that keeps working between seasons
The gap between booking and reviewing is the problem
A couple books in March and marries in September. By the time they could write anything useful, they have been on honeymoon and gone back to work. The fix is a fixed moment to ask that is not the wedding day: the evening the gallery lands, the week the album arrives, the day the final invoice is settled. Pick one and use it every time.
Couples read for what happens when something goes wrong
Every wedding has a problem: rain, a late car, a dress emergency, a supplier who did not turn up. A review saying everything was perfect is pleasant and forgettable. A review saying the rain started at four and you had already moved the plan is the one that gets screenshotted into a group chat.
Your reviews are scattered, and that is the real cost
A vendor with eight years of work usually has reviews on two directories, a Facebook page, a Google profile and an inbox full of thank-you emails. A couple sees whichever one they landed on, which is a fraction of the record. Bringing them onto one page you send with every quote is the cheapest thing on this list and the one nobody does.
Frequently Asked Questions
Can I show reviews from wedding directories on my own page?
You can import reviews you have collected and Kudo shows where each one came from. What you should not do is present another platform's reviews as though they were left on your site — the source label is what keeps that honest.
I only do fifteen weddings a year. Is that enough reviews?
Fifteen detailed reviews from couples who describe their own day beat two hundred one-line ones. In this trade the length and specificity of a review does more work than the count.
Should each service have its own page?
Only if they are genuinely different businesses with different couples — photography and venue hire, say. One vendor with one audience is better served by one page with everything on it.