The half of the decision your portfolio cannot make
Every shortlisted photographer has good photos. What decides it is whether you were calm, on time, and easy to be around — which only your clients can say.
- Reviews and a photo gallery on the same link
- Paste it into every enquiry reply, next to your pricing
- The one URL that directories and Instagram both allow
- Delivered-on-time reviews, which is the industry's weak spot
Ask when you deliver the gallery
The gallery link going out is the emotional peak of the whole engagement. Put the request in that email, under the link, not in a separate one a week later.
Reviews about the day, not the pictures
"We forgot she was there" and "he kept everyone calm during the family photos" book weddings. "Beautiful photos" does not, because every photographer claims that.
Curate toward the work you want more of
Feature the reviews from the shoots you want to repeat. The enquiries you get follow the work you show.
Frequently Asked Questions
Can I use client photos on the page?
With their permission for that specific use. Wedding and family photos are personal in a way other work is not.
I get everything from Instagram. Do I need this?
Instagram brings the enquiry; the Google search that follows decides whether they reply to your price. This page is what that search should find.
Does it replace my portfolio site?
Not for a full portfolio. It replaces the scramble for screenshots when someone asks "can I see reviews?"