Whose domain are your reviews on?

A third-party profile borrows someone else’s credibility, and pays for it in traffic and in control. Whether that trade is worth making depends on who your buyer is — this page argues both sides.

What Trustpilot is good at

Being a third party. Its whole value is that it is not you: the profile is public whether you pay or not, consumers recognise the badge, the domain ranks for your brand name, and the ratings can feed Google Ads seller ratings. For a company whose buyers are cautious strangers comparing vendors, an independent destination is worth real money.

Where it leaves you stuck

The reviews live on their domain, not yours. You are renting the proof: the profile keeps existing on their terms, the traffic your reviews earn lands on trustpilot.com, and the features most small businesses actually want — invitations, the richer widgets, control over what shows — sit on paid tiers. And it will not import the Google reviews you spent five years collecting.

When an independent profile is worth it

If you sell to people who have never heard of you and who will search your brand name before buying — insurance, finance, B2B software, anything expensive and remote — the fact that the reviews are not on your own site is the point. Nobody trusts a testimonial page as much as they trust a place you cannot edit. That is a real asset and Kudo does not replace it.

When it is the wrong shape

A hairdresser, a dentist, a café or a two-person agency is not being compared against vendors by a procurement team. Their customers are local, they already look at Google, and the reviews that decide the sale are the Google ones. Building a second review base somewhere else means asking those customers to write the same thing twice — which almost none of them will do.

Keeping the reviews you already earned

Kudo starts by importing your Google reviews, so the page is full on day one rather than empty and waiting. From there the collection form, the QR code and the request emails add your own, and everything sits on a page you control — including which reviews show, in what order, and whether the ratings and dates appear at all.

Frequently Asked Questions

Can I move my Trustpilot reviews to Kudo?

You can import an export of them, and Kudo shows the source on each review so nothing is presented as something it is not. The public Trustpilot profile stays where it is — moving your display does not close your profile.

Will review stars still show in Google?

For reviews collected on your own site about your own products, yes — Kudo emits the structured data and a Google Merchant Center feed. Google’s policy does not allow self-serving markup for reviews about your business as a whole, and Kudo will not emit it.

Do I have to choose one?

No. Plenty of businesses keep a Trustpilot profile for brand searches and use Kudo for the page they actually share and the widget on their site.

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