A beautiful link page, or one that carries your proof

Bio Sites is a well-designed, free place to put your links. Kudo is the same idea for a business people search for on Google: your links and products, with the reviews from your Google listing underneath and a way to collect more.

What Squarespace Bio Sites is good at

Making a link page look good, for free. Bio Sites is Squarespace's own link-in-bio tool, and it is free to create and launch without a Squarespace subscription. It gives you unlimited links, a set of designed templates you can recolour and re-font, a web and mobile editor, and blocks for galleries, video, products, bookings, tips and email or phone sign-up, plus analytics with pixel tracking at no cost. It can also sit on your own domain through Squarespace. If you want the most polished free link page and design is the point, it is hard to beat.

Where it leaves you stuck

It is a link page, and the page has no idea how good you are. Its blocks cover links, galleries, video, products, bookings, tips and sign-ups; none of them pulls in the reviews your customers already left on Google. To show that proof you would type it in by hand or paste in code from another service, and asking a customer for a review is not part of it either.

Where Bio Sites is still ahead

Design, first of all. Squarespace's design team is behind it, and its templates are the reason people say it looks better than other link tools; Kudo has one layout and six colour themes on Pro. Bio Sites also has analytics at no cost, where Kudo's link-by-link analytics are on Pro, and blocks Kudo does not have: a countdown, embedded music and social posts, a tip jar and paid digital downloads. It can sit on your own domain, while a Kudo page lives at getkudo.co/your-name. If you are a musician, a coach or a creator whose page is the product, use Bio Sites.

What a visitor to a local business is checking

Someone who taps the link in a bakery's or a barber's bio has usually found the business on Google or Instagram and is deciding whether to go. They want to know what you do, how to reach you and whether people like you. A link page answers the first two. Kudo puts the third on the same page: your Google rating and the reviews your customers wrote, imported from your listing and re-synced without you touching it, so the page is a place to check you out and not only a list of buttons.

Keep both if you like

If you already made a Bio Site you like, add your Kudo page as one of its links, or the other way round. Kudo also gives you a review link and a QR code for the counter, so the reviews under your links keep growing after a visit rather than only when you remember to paste something in.

Frequently Asked Questions

Is Kudo as good-looking as Bio Sites?

Not yet, and we will not pretend otherwise. Bio Sites has more templates and more control over fonts, colours and blocks. A Kudo page has one clean layout, six colour themes on Pro and a logo and tagline, and it is built to look finished with a name and one link on it. What you get in return is the reviews and the products on the same page.

Is it free?

Yes, and there is no trial clock. The page, unlimited links, product cards, a QR code, the review link, Google review import that keeps syncing by itself and 5 published reviews are all free, with a "Powered by Kudo" badge. Pro removes the badge, publishes every review you have and adds click analytics and page themes.

Can I sell things on my Kudo page?

You can show them. A product card has a picture, a name, a price and a Buy button that opens your own checkout, and the card shows the rating from that product's reviews. Kudo never takes the payment, so digital downloads and tips on the page itself are a job for Bio Sites or your own shop.

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