Same links, plus the proof
Both put one link in your Instagram bio and both carry as many links as you like. The difference is what sits with them — your rating, real reviews and what you sell, on the same page.
- Unlimited links, in the order you choose, with icons
- Your rating and real reviews on the same page, not a separate one
- Product cards with a Buy button that opens your own checkout
- Imports your existing Google reviews instead of asking you to type them
What Linktree is good at
Routing one audience to many destinations, and doing it everywhere. If you publish a podcast, a newsletter, a shop and a Patreon, a link list is the right shape and Linktree has spent a decade on it.
Where it leaves you stuck
Nothing on the page says you are any good. A visitor deciding where to eat, who to book or what to buy gets a set of identical buttons and no evidence — and Linktree has no way to add any, because it holds none of your reviews.
Where Linktree is still ahead
It has been doing this for a decade, and it shows: more themes, an app, deep analytics, and integrations with things Kudo has never heard of. If your page is a creator hub with a Patreon, a Discord and a merch drop and you never need to prove anything to anybody, that is what Linktree is built for.
What a bare link list costs you
Every link asks the visitor to trust you before they tap it, and nothing on the page gives them a reason to. A visitor deciding where to eat tonight, or whether to buy the thing in your last post, is looking for evidence — and a set of identical buttons is the one thing that cannot supply it.
Moving over takes about two minutes
Type your name and pick your address, and the page is live. Then paste your links in, in whatever order you want, and import your Google reviews if you have them. Nothing has to be finished before the link works.
Frequently Asked Questions
Can I move my links over?
Yes, all of them — there is no limit, on any plan. Add each one with its own label and icon, drag them into the order you want, and hide one without deleting it. Your phone, directions and social links have their own places on the page as well.
Is it free?
The page, unlimited links, product cards, a QR code, the collection form and 5 published reviews are all free, with a "Powered by Kudo" badge. Pro removes the badge and adds click analytics and themes; AI Pro adds the AI features.
Do I need a Google Business Profile?
To import reviews, yes. Without one you can still build the page and collect reviews through it, but the import is where most businesses start.