Beacons is for creators. Kudo is for the business down the street.
Both give you one link for your bio. Beacons builds a creator business around it: a store, a media kit, email to fans. Kudo builds a local business page: your services with prices, a way to book or message you, and your Google reviews underneath.
- Unlimited links with icons, in the order you drag them into
- Service cards with a price like "from $40" and a Book button to your own booking link
- Your Google reviews imported and kept in sync on the same page
- A review link and a QR code for the counter, sent to every customer, happy or not
What Beacons is good at
Running a creator business from one link. Beacons puts a link in bio, a store for merch, digital products and courses, an auto-updating media kit for brand deals and email to your fans in one account, and buyers pay on the page. If you are a creator who sells to an audience and pitches brands, it covers more of your week than Kudo ever will.
Where it leaves you stuck
The reviews it shows are reviews of products sold through it, either verified by a Beacons purchase or added by you. A local business has its proof somewhere else: on Google, from years of customers. Kudo starts there, imports those reviews and keeps pulling in new ones by itself.
Where Beacons is still ahead
If you sell digital downloads, courses or merch and want the checkout on the page, Beacons does that and Kudo does not: Kudo never takes payment. Beacons also has a media kit that updates itself for brand deals, email marketing to your fans, and AI tools that write product descriptions and promotional emails. If that is your business, Beacons is the better choice.
What a customer checks before booking a local business
Someone who finds your nail salon, bakery or cleaning service on Instagram wants three answers: what you do, roughly what it costs, and whether other people were happy. Kudo puts them in that order. A card per service with its price, a Book button to the booking app you already use, a WhatsApp button with the first message written for them, and your Google reviews under it all.
Proof you do not have to type in
Search for your business, import the Google reviews you already have, and Kudo keeps checking for new ones on its own. For the next ones, hand customers your review link or put the QR code by the till. Everyone is asked the same way, whatever they thought, so what ends up on your page is what customers actually said.
Frequently Asked Questions
Can Kudo sell my digital products?
No. Kudo never takes payment. A product card can carry a picture, a price and a Buy button that opens your own checkout, but if selling downloads or courses on the page is the point, Beacons is the better fit.
Is it free?
Yes to start: the page, unlimited links, product and service cards, a QR code, the review link, Google review import that keeps syncing, an order request form and 5 published reviews cost nothing, with a "Powered by Kudo" badge. Pro adds page themes, shows which links get tapped and removes the badge.
Do I need a Google Business Profile?
To import reviews, yes. Without one you can still build the page and collect reviews through your review link, but the import is where most local businesses start.