How to Show Your Google Reviews Without a Website

Short answer: yes, you can show your Google reviews without a website. The five realistic ways are your Google Business Profile itself, a review or bio page, a one-page site with a widget, Instagram Highlights, and a printed QR code. The right one depends on where your customers find you and how much upkeep you will actually do.

A website used to be the only place to put reviews. It no longer is, and for many local businesses it was never the place customers looked. If your customers find you on Instagram, on Google Maps or by word of mouth, the question is not "how do I build a website" but "where will someone be looking when they decide?"

Here are the five options, with what each is good at and where it lets you down.

1. Your Google Business Profile itself

Your reviews already show next to your Business Profile in Google Maps and Search, and Google lets you share a link to a single customer review. So the cheapest option is to send people to the listing you already have.

Good at: it is free, it is Google's own page, and a visitor knows the stars are real because they are on Google.

Weak at: you do not control the layout, competitors appear on the same screen, and it looks like a directory entry rather than your brand. You cannot put your booking link, your products or your Instagram on it in your own order. If you are getting reviews on Google but nobody sees them where you promote yourself, Google Reviews Going to Waste is the longer version of that problem.

One thing worth knowing: Google's free website builder for Business Profiles is gone. Sites made that way at business.site addresses were shut down in March 2024, and the redirects ended that June. If you had one, it no longer answers.

2. A review or bio page

This is one page, hosted for you, that carries your reviews plus a few links, and gives you one address to put in your Instagram bio, your WhatsApp profile or on a card.

A few tools do this in different ways. Kudo, which we make, builds a page at getkudo.co/yourname with your links and products on top and your Google reviews underneath, imports the Google reviews you already have and keeps them up to date. Trustmary has a Review Page, a public page it hosts that shows your reviews and business information, so it does not have to live on a site of yours. Linktree has a Reviews link that shows your Google reviews on a Linktree page when you give it your Google Maps address.

Good at: no website to build, one link for every profile, and the page does the job the moment someone taps.

Weak at: it is another page to keep tidy, the address is the tool's domain rather than yours, and free plans differ. On Kudo, for example, the free plan publishes 5 reviews and carries a "Powered by Kudo" badge, while Pro at $7.99 a month publishes every review and removes the badge. For the wider comparison, see Review Page vs Website.

3. A one-page site builder plus a widget

You build a single page in a tool like Carrd, then paste in a Google reviews widget from a vendor such as Elfsight.

Good at: you own the design and, on a paid plan, the domain, and the widget updates itself so the reviews stay current.

Weak at: it is two tools and two accounts. On Carrd, the Embed element that takes widget code is a Pro feature according to its documentation, and, according to Elfsight's Carrd guide, the editor does not draw the widget while you build, so you only see it on the published page. The widget vendor's free plan then has its own limits on views and branding. The comparison of widgets is in Best Google Review Widgets, and the four ways to get reviews onto a site are in How to Embed Google Reviews on Your Website.

4. Instagram Highlights

You screenshot your best reviews, post them as Stories, and save them to a Highlight called "Reviews". Highlights stay on your profile, under your bio, until you remove them, even after the original Story has gone.

Good at: it costs nothing, it needs no account with anyone new, and it sits exactly where an Instagram customer is looking.

Weak at: it is manual, so it goes stale the month you get busy. A screenshot is a picture rather than a link, so it cannot show your live star rating or how many reviews you have, and a sceptical visitor cannot check it against Google. It works well as a complement to another option and badly as the only one. Share Reviews on Instagram Stories covers how to make it work better.

5. A printed QR code

A QR code on a counter, a menu or a receipt takes a customer to a page on their phone.

The important thing is what the code points at. Google lets you create a link or QR code that opens the review box, which is for asking for reviews, and that is the code most businesses print. A code that points at a page showing your reviews is a different job: it shows proof to someone deciding, rather than asking someone who has already decided. Both are useful. Google Review QR Code covers the asking side.

Good at: it works for people standing in your shop, no typing needed.

Weak at: it only reaches people who are physically there, and a printed code is expensive to change if the address behind it moves.

Which one to choose

Most businesses end up with two: one place the link goes (the page) and one place the proof gets seen without a click (Highlights or the Business Profile). The honest test is whether you will still be updating it in three months. Pick the one that needs the least upkeep.

If your Google reviews are not appearing where you expect them, Google Review Not Showing Up walks through the usual causes.

Frequently Asked Questions

Can I show Google reviews without a website?
Yes. You can share your Google Business Profile, use a hosted review or bio page, post screenshots as Instagram Highlights, or print a QR code. A one-page site with a widget also works, but it is a small website.

Can I copy Google reviews onto another page?
You can quote a review by hand, though a screenshot is not verifiable. Tools that show Google reviews for you read them through an import, so they can keep them current. Note that Google's own Places API returns at most five reviews for a place, so anything built only on it will never show more than five.

Is there a free way to show Google reviews?
Yes. Sharing your Business Profile and posting Instagram Highlights cost nothing. Several tools also have free plans, but they differ on how many reviews they publish and what branding they print, so check before you print a QR code.

Does Kudo change my Google rating?
No. Kudo imports and displays the Google reviews you already have and collects new ones through its own form. It does not post to Google and cannot raise your Google rating.

What happened to Google's free business website?
Google discontinued websites created from a Business Profile in March 2024, and the old business.site addresses stopped working after the redirect period ended in June 2024. Google Sites, the builder that comes with Google Workspace, is a separate product.