Can You Put Amazon or Etsy Reviews on Your Site?

Short answer: Not directly, and for good reason — a review on Amazon or Etsy belongs to that marketplace's terms, the reviewer agreed to post it there and nowhere else, and copying it onto your own site risks attaching someone else's words to the wrong product. What works instead is asking the same buyers to leave a second review somewhere you own.

You built something people bought on Amazon or Etsy, and some of them said nice things in the review box. Naturally you want that on your own site — it's proof, and you paid for it once already in marketplace fees. The problem isn't wanting it. It's what happens when you actually copy the text over.

Why you can't just copy a marketplace review onto your site

Both Amazon and Etsy's terms treat reviews as content that lives on their platform, tied to a specific listing. The reviewer didn't agree to have their name and words appear on a site they've never heard of — they agreed to leave feedback on the marketplace they bought from. Copy-pasting the review text onto your own page, even with attribution, uses someone's words outside the agreement they made when they wrote them.

The expensive mistake: misattribution

Here's the part that costs money rather than just looking sloppy. A review on Amazon describes a specific Amazon listing — a specific SKU, a specific variant, a specific set of photos. If that review ends up filed against a different product on your own site, or feeds into a Google Shopping ratings feed under a SKU it was never written about, that's misattribution — and it's exactly what the Google Merchant Center feed spec exists to prevent.

Kudo's own product-ratings feed excludes any review that doesn't describe a specific product, for this reason: a review with no product attached describes nothing you can safely file against a SKU. Filing a marketplace review — written about a listing on someone else's site — against your own product would be the same mistake in the other direction, and the violation lands on your Merchant Center account, not the marketplace's.

Getting stars into Google Shopping results at all still means submitting that feed in Merchant Center and being accepted into Google's Product Ratings programme — a feed can be correct and still not be enough on its own. Getting the attribution wrong is the part that's fully in your control, and the part that costs you the account if you get it wrong.

What you can actually do with your Amazon or Etsy buyers

The buyers are real and the trust is real — you just can't move the review itself. What you can move is the ask. A packaging insert with a QR code or short link, asking the customer to also share their experience on your own site, gets you a second, genuinely new review written for your business rather than for a listing.

That review is honest in a way a copied one isn't: it's written by someone who bought from you, about your product, for your page. How to ask for a review without sounding awkward covers wording that actually gets a reply, whether you're printing it on an insert or sending it by email.

Marking a review as coming from a real order

Once a customer writes a review directly for your site, the trust question becomes: how does a stranger know it's real? Kudo can mark a review with a verified-buyer badge when it came from an actual order — the honest version of the credibility a marketplace's own "verified purchase" label gives, earned per review rather than claimed for the whole page.

Collecting reviews you actually own

The fastest way out of leaning on marketplace reviews is to start collecting your own, on a page you control, from buyers who bought from you directly. It doesn't need to start from zero all at once — a QR code on the packaging you're already shipping and a review request after the next order both add up. The first 30 days of collecting reviews is a reasonable place to start if you're doing this from scratch.

Reviews collected this way also let you attach photos or a short video to the ones that have them, which is worth more sitting next to your own product page than a text-only quote copied from somewhere else ever was.

The Two-Minute Version

Kudo gives you one page for the reviews you collect yourself — typed in by hand, imported from a CSV of feedback you already have, or submitted through your own review form — with a verified-buyer badge for the ones tied to a real order.

Start free at getkudo.co.

Frequently Asked Questions

Can I legally copy a review from Amazon onto my own website?
It's against most marketplaces' terms, and the reviewer never agreed to appear on your site specifically — so no, not by copying the text over.

What's the actual risk if I do it anyway?
Beyond the terms violation, a review written about a marketplace listing can misattribute onto the wrong product if it reaches a shopping feed, and that violation lands on your account, not the marketplace's.

How do I get my Amazon or Etsy customers to review me directly?
Ask them again, on a channel you own — a packaging insert with a link or QR code works better than hoping they cross-post on their own.

Does Kudo pull my reviews in from Amazon or Etsy automatically?
No. Kudo shows reviews you collect yourself — typed in by hand, imported from a CSV, or submitted through your own review form.

What does a "verified buyer" badge mean on Kudo?
It marks a review that came from a real order, kept separate from reviews entered by hand.