How to Add Your Google Reviews to a Wix Site

Short answer: paste an embed snippet into an HTML iframe element (Embed → Custom Embed → Embed a widget), place it where visitors hesitate, and avoid typing review text into a Wix text box by hand — that version is out of date the day you publish it.

Wix is a common choice for local businesses, and reviews are one of the few things it does not handle natively in a way that stays current.

The Three Options

1. Type the reviews into a text element. Fast, free, and stale within a month. It also quietly ages: a testimonial with no date reads as old, and one with a 2024 date reads as abandoned.

2. Use a Wix App Market review app. Convenient, integrated with the editor. Check what the free tier limits — usually the number of reviews shown — and whether it pulls from Google automatically or expects you to type them in anyway. Some apps only handle reviews collected through the app itself, which is not the same thing.

3. Embed a widget from a review tool. A script that fetches your live reviews and renders them. Stays current, shows real text, and works the same on any platform, which matters if you ever leave Wix.

For most local businesses, option 3 is the right answer and option 1 is acceptable only for a page you will never touch again.

How to Embed a Widget on Wix

1. Open the Wix Editor and go to the page.
2. Add → Embed Code → Embed HTML (also called Custom Embed / HTML iframe).
3. Choose Code and paste the snippet from your review tool.
4. Resize the box — Wix will not auto-fit the content, and a box that is too short crops the widget.
5. Publish. Custom embeds do not render in the editor preview; check the live page.

Two things to know about Wix specifically:

• Custom embeds run in an iframe. That is why the height must be set manually, and why your site's fonts do not automatically apply.
• On mobile, check the box separately. Wix keeps a separate mobile layout, and an embed sized for desktop is regularly cut off on phones. This is the single most common thing people miss.

Where to Put It

• Home page, one row of three reviews below the hero — not fifteen.
• Next to the price, on the services or pricing page. The highest-value placement and the one most Wix sites skip.
• Above the contact form. A short review beside a form measurably reduces abandonment.
• A dedicated reviews page, linked from the footer, for the people who want to read twenty.

What to Check Before You Pick a Tool

• Does it show real text, not an image? Text can be read by search engines, screen readers and AI answer engines.
• How heavy is it? Wix sites are already script-heavy; a reviews widget should be tens of kilobytes.
• Does it expose an API key in your page source?
• Can you remove the vendor's branding, and what does that cost?
• Does it update itself when a new Google review arrives, or is it a one-time import?

About the Stars in Search Results

A widget on a Wix page will not put star ratings next to your site in Google results. Google's review snippet guidelines exclude a business marking up its own overall rating, and the stars people see beside a local business come from its Google Business Profile.

Add the widget for the visitor who is already on your page and deciding. Collect Google reviews for the person still searching.

Frequently Asked Questions

Can I show Google reviews on Wix for free?
Yes — several tools have free tiers, though most limit how many reviews appear or keep their branding. Kudo's free plan covers a review page with unlimited reviews and a free embeddable widget, on four layouts with a "Powered by Kudo" badge.

Why does my embed look fine on desktop and broken on mobile?
Wix stores a separate mobile layout. Switch to the mobile editor and resize the embed box there too.

Does an embed slow my Wix site down?
A well-built one adds very little. Check with your browser's performance tools before and after, on the live page rather than the editor.

Can I use Wix's own testimonial elements instead?
You can, and they look fine — they just do not connect to Google, so someone has to keep them current by hand.

What if I move off Wix later?
A script-based widget moves with you; anything typed into Wix elements does not. That is worth a thought if a rebuild is likely.

One Widget, Any Platform

Kudo's widget renders inside a shadow root, so your site's styling and the widget leave each other alone, and it reads from a public read-only endpoint rather than putting a database key in your page. It updates itself as new reviews arrive. Widgets are on Pro; the review page and link are free.

Start at getkudo.co.